We implement Salesforce for residential housing developers. Commercial management, construction progress tracking and after-sales, all under a single property record.
Hoy el lead vive en un Excel, el avance de obra en otro sistema, y el reclamo postventa en un grupo de WhatsApp. Salesforce unifica esos tres mundos alrededor de un mismo registro: la propiedad.
Pipeline by project and available unit: lots, houses or apartments. Real-time inventory visibility for the entire sales team.
Control of the reservation process, contract signing and payment plan, with automatic alerts for pending milestones per unit.
Structured communication of construction progress to the buyer, reducing informal inquiries and customer uncertainty.
Record of delivery certificates, warranties and after-sales claims linked to the property, with full traceability for the service team.
We started this practice with a concrete project, not a generic promise of "digital transformation."
We implemented Salesforce to support commercial management of housing projects, from the first buyer inquiry on a lot or unit through contract signing and delivery.
El objetivo: que el equipo comercial tenga visibilidad real del inventario disponible por proyecto, y que el cliente comprador reciba seguimiento consistente durante todo el proceso, sin depender de hojas de cálculo paralelas.
Antes de configurar una sola pantalla en Salesforce, mapeamos cómo se mueve hoy un lead desde el primer contacto hasta la entrega de la propiedad en tu desarrolladora.
We assess how you currently manage unit inventory, commercial follow-up and construction progress communication: spreadsheets, WhatsApp, phone calls — whatever is working today.
We design the data model by project and by unit, the commercial assignment rules and the communication touchpoints with the buyer throughout construction.
We build in short cycles, prioritizing first the active housing project with the highest commercial volume, so the impact is felt from the first weeks.
We train sales advisors and the after-sales team in their real workflow, so the property record stays active after delivery — not just during the sale.
Tell us about your housing development and we will connect you with a consultant specialized in the construction sector.